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Valeria Chopsonidou

The visual language assigned to this brand, through the process of rebranding, is based on elements reflecting, mirroring and refracting light. These create numerous layouts, that protrude and “aggravate” the calm and pure typographic forms used, while abruptly interrupting their continuity; reconstructing new forms and shapes. The scope of work spans the entire brand id redesign, including verbal branding, product illustration, packaging, signage, product catalogue layout design, website layout design, social media content, printed and digital campaigns, plus many more.

Valeria Chopsonidou

Valeria Chopsonidou is a Greek fashion designer. Her clothes have a monochromatic and minimalistic mindset. Launched in early 2017, the new line is entirely made in Greece. Fashion's obsession with type clearly defines the typographic approach to the design. The scope of work includes lettering, logo, brand id apps, and custom apparel print designs.