The Burger Joint

The visual language assigned to this brand, through the process of rebranding, is based on elements reflecting, mirroring and refracting light. These create numerous layouts, that protrude and “aggravate” the calm and pure typographic forms used, while abruptly interrupting their continuity; reconstructing new forms and shapes. The scope of work spans the entire brand id redesign, including verbal branding, product illustration, packaging, signage, product catalogue layout design, website layout design, social media content, printed and digital campaigns, plus many more.

The Burger Joint

The new brand identity design for The Burger Joint is an ongoing project, combining award winning typeface Regal Finesse Pro by Parachute Typefoundry, with food photography and styling. The plethoric nature of the brand's thematic, is eloquently depicted by the selected typeface. The scope of work includes the entire brand id design, packaging design, copy-writing, social media creative content, photography, and more.

By mixing type with culinary images, like a tossed salad, or more appropriately, like a set of mixed ingredients on a chopping board; you can neatly “chop” letters, food, icons, images, etc. in any way you see fit.

This approach also brings colour and polymorphism into the selected “blend”, creating an inexhaustible library of branded material, and the chance to always create something new for each requested app.

The latter, also allows for the type to be replaced to create specific campaign material for different thematics and promotional events, such as The Mexican Month, The Halloween Month, the Xmas Month, etc.