The Burger Joint
The new brand identity design for The Burger Joint is an ongoing project, combining award winning typeface Regal Finesse Pro by Parachute Typefoundry, with food photography and styling. The plethoric nature of the brand's thematic, is eloquently depicted by the selected typeface. The scope of work includes the entire brand id design, packaging design, copy-writing, social media creative content, photography, and more.
By mixing type with culinary images, like a tossed salad, or more appropriately, like a set of mixed ingredients on a chopping board; you can neatly “chop” letters, food, icons, images, etc. in any way you see fit.
This approach also brings colour and polymorphism into the selected “blend”, creating an inexhaustible library of branded material, and the chance to always create something new for each requested app.
The latter, also allows for the type to be replaced to create specific campaign material for different thematics and promotional events, such as The Mexican Month, The Halloween Month, the Xmas Month, etc.