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Sommah

The visual language assigned to this brand, through the process of rebranding, is based on elements reflecting, mirroring and refracting light. These create numerous layouts, that protrude and “aggravate” the calm and pure typographic forms used, while abruptly interrupting their continuity; reconstructing new forms and shapes. The scope of work spans the entire brand id redesign, including verbal branding, product illustration, packaging, signage, product catalogue layout design, website layout design, social media content, printed and digital campaigns, plus many more.

Sómmah

The origins of the brand name Sómmah, is a privilege held by its owners and creators. In Greek the word actually means “body”. In biology and ecology this means a set of associated functional structures integral with each other, that form a single living being who can be seen as a unit (a whole). In social terminology, it is conceived as a group of people with one or more common goals, that they pursue through officially designated authorities and institutions.

Whatever the case, we are looking at the joint venture of a construction company and an interior design company, that came together to form a team, that can undertake all aspects of a construction project. Sómmah works on all creative aspects of architecture, interior design, and construction.

The diacritic mark added to the letter “ó” not only acts as an indicator of the word’s pronunciation, but more importantly pays tribute to the letter “ω” or its capital “Ω”, that the Greek word “σώμα”, is actually spelled with.

In addition, the brand id system proposed for Sómmah, follows a not so conventional grid system, where all elements (texts, images, designs, etc.) coexist in the form of overlapping layers. This is used inside presentations, floor-plans, construction site banners, and other brand identity apps.