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Primitive Cyprus

The visual language assigned to this brand, through the process of rebranding, is based on elements reflecting, mirroring and refracting light. These create numerous layouts, that protrude and “aggravate” the calm and pure typographic forms used, while abruptly interrupting their continuity; reconstructing new forms and shapes. The scope of work spans the entire brand id redesign, including verbal branding, product illustration, packaging, signage, product catalogue layout design, website layout design, social media content, printed and digital campaigns, plus many more.

Primitive Cyprus

Minimalism is primitivism intact. Primitive Cyprus is the work of three young designers and a biologist, in putting together traditional products and contemporary design. Launched in late 2016, the company aims in promoting local delicacies through design, introducing local craftsmanship to modern - day consumers. The scope of work includes the entire brand id design, social media creative content and photography, plus packaging and exhibition stands and props for international events.