Plan A

The visual language assigned to this brand, through the process of rebranding, is based on elements reflecting, mirroring and refracting light. These create numerous layouts, that protrude and “aggravate” the calm and pure typographic forms used, while abruptly interrupting their continuity; reconstructing new forms and shapes. The scope of work spans the entire brand id redesign, including verbal branding, product illustration, packaging, signage, product catalogue layout design, website layout design, social media content, printed and digital campaigns, plus many more.

Plan A

Plan A is a catering and events company. By adding an element of subversion to the proposed design, usually gives “a smile in the mind”.

While creating a visual story behind it, the typographic logo of Plan A, also uses large lettering of a serif type font. The setup of the logo imposes large white spaces, and an unconventional alignment of the characters; to create a different, but familiar result, each time.

The shaping of the letter "A" to resemble a knife is something not viewed immediately - or at all by some people - but gives a communicative advantage when used.