Plan A is a catering and events company. By adding an element of subversion to the proposed design, usually gives “a smile in the mind”.
While creating a visual story behind it, the typographic logo of Plan A, also uses large lettering of a serif type font. The setup of the logo imposes large white spaces, and an unconventional alignment of the characters; to create a different, but familiar result, each time.
The shaping of the letter "A" to resemble a knife is something not viewed immediately - or at all by some people - but gives a communicative advantage when used.