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homm

The visual language assigned to this brand, through the process of rebranding, is based on elements reflecting, mirroring and refracting light. These create numerous layouts, that protrude and “aggravate” the calm and pure typographic forms used, while abruptly interrupting their continuity; reconstructing new forms and shapes. The scope of work spans the entire brand id redesign, including verbal branding, product illustration, packaging, signage, product catalogue layout design, website layout design, social media content, printed and digital campaigns, plus many more.

homm

The key to your home away for home, or shall we say “homm”. homm is “home management made easy”; the company does short-term leasing and management of properties in Greece. The typography of the brand (CF Asty by Cannibal fonts), facilitates the extensive use of white space, and elongated straight lines, in reference to available spaces - homes.

The scope of work includes naming, logo, brand id, stationary, signage, web design etc. Due to the nature of the company’s services, its brand name had to be something that conveys trust and honesty; a word that sounds familiar and homely.

The entire id system is based on the broad use of negative space, and verbal branding, turning words and phrases into large white spaces, or accessible spaces - rooms. This also assists in combining all available property photography, as there is a huge amount of material concerning this subject, and from different photographers.