The key to your home away for home, or shall we say “homm”. homm is “home management made easy”; the company does short-term leasing and management of properties in Greece. The typography of the brand (CF Asty by Cannibal fonts), facilitates the extensive use of white space, and elongated straight lines, in reference to available spaces - homes.
The scope of work includes naming, logo, brand id, stationary, signage, web design etc. Due to the nature of the company’s services, its brand name had to be something that conveys trust and honesty; a word that sounds familiar and homely.
The entire id system is based on the broad use of negative space, and verbal branding, turning words and phrases into large white spaces, or accessible spaces - rooms. This also assists in combining all available property photography, as there is a huge amount of material concerning this subject, and from different photographers.