The visual language assigned to this brand, through the process of rebranding, is based on elements reflecting, mirroring and refracting light. These create numerous layouts, that protrude and “aggravate” the calm and pure typographic forms used, while abruptly interrupting their continuity; reconstructing new forms and shapes. The scope of work spans the entire brand id redesign, including verbal branding, product illustration, packaging, signage, product catalogue layout design, website layout design, social media content, printed and digital campaigns, plus many more.


Flextronics makes and sells peripheral devices and equipment. Launched in 2016, the company aims in offering high quality products to the Greek market and beyond.

The approach follows the brand name, describing the nature of its first product, the cable. The semiology of the flexibility of the cable, is extended onto the typeface; generating a new approach each time, that “wraps around” or adjusts to the product’s packaging design. This produces a different result for every new item, while remaining distinguishable as a product of the Flextronics’ line.

The scope of work includes lettering, logo and different logo applications.