Flextronics makes and sells peripheral devices and equipment. Launched in 2016, the company aims in offering high quality products to the Greek market and beyond.
The approach follows the brand name, describing the nature of its first product, the cable. The semiology of the flexibility of the cable, is extended onto the typeface; generating a new approach each time, that “wraps around” or adjusts to the product’s packaging design. This produces a different result for every new item, while remaining distinguishable as a product of the Flextronics’ line.
The scope of work includes lettering, logo and different logo applications.