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Ez Click

The visual language assigned to this brand, through the process of rebranding, is based on elements reflecting, mirroring and refracting light. These create numerous layouts, that protrude and “aggravate” the calm and pure typographic forms used, while abruptly interrupting their continuity; reconstructing new forms and shapes. The scope of work spans the entire brand id redesign, including verbal branding, product illustration, packaging, signage, product catalogue layout design, website layout design, social media content, printed and digital campaigns, plus many more.

Ez Click

Logotype design and creation for EzClick.

EzClick has been founded in 2017 as an online e-shop in Bulgaria located in Sofia. The company’s mission is to provide the most well-known, branded IT products at the most competitive prices of the market, while providing top information about these products to consumers. EzClick is working with the biggest manufacturers in the world, distributing more than 6000 products from more than 40 brands.

In particular, the capital letter "Z" was used as the basis for creating a curved symbol. The marriage of this letter with the mouse pointer produces a “hybrid”, that is the logo icon.